sam lindsay
versatile designer with expertise in UX & graphic design
I created the type lockup and animations for J.Jill's 12 Days of Gifting campaign.
These assets were used in various forms on the site, social media, and email communications.
Infographics & Data Visualizations
Samples of my design work in educational and professional contexts
THE CHALLENGE: Visually represent complex data and information in a clear, engaging, and easily digestible format to effectively convey a specific message to the target audience
MY ROLE: Start-to-finish design from concepting to final polished versions
TOOLS: Figma, Illustrator
Bentley University HFID Master's Program Infographics
Bentley Equity Experience Infographic
The Bentley Equity Experience (BEX) initiative hopes to improve campus climate by better understanding the lived experiences of Bentley University community members. Utilizing data collected in a campus climate survey in the Fall of 2021, our Information Visualization class was challenged to create infographics that dug deeper into the data and brought forward less immediately evident implications of survey responses.
My focus centered on non-white disabled undergraduates and their significantly elevated experiences of discrimination. I structured the infographic to tell a coherent story that describes the problem across several different dimensions and offers informed suggestions for how Bentley could improve the experiences of these students.
Version 1: Black & White Draft
Version 2: Color + Revisions Based on Class Feedback
Version 3: Final Infographic with Revisions Based on BEX Representative Feedback
Net Zero Infographic
Our class also partnered with a professor at Bentley who specializes in renewable energy to create instructive Net Zero infographics. Students were provided with a list of information to include, but there were no strict guidelines as to how it should be structured. I chose to divide actions for going Net Zero into three main categories to avoid overwhelming viewers with information and provide clarity on their options. My infographic demonstrates how individuals in Massachusetts can progressively update their homes to produce as much energy as they consume, with a goal of sustainability and cost-effectiveness. All icons are original, created by me from scratch in Figma.
InCrowd Data Visualizations
In a contract graphic design role for InCrowd, I created infographics to represent data gathered from surveys of medical professionals on complex issues in the industry. I typically produced at least one of these graphics per day in this role. All graphics and vector illustrations are original and were created in Adobe Illustrator.
Additional Infographics
Below is a sampling of infographics from various other past roles, including additional work for InCrowd.